Marketing to Gen-Z / by Brendan Maher

On July 18, 2017 our President, Jake Skoloda spoke at the Marketing to Gen-Z conference in New York city. This was an outstanding experience for him to learn as well as to bestow some of his unique market insight to all of the business leaders in attendance. He dove into how businesses can attempt to connect to GenZennials and take advantage of new-emerging social channels. Special thanks to Nan McCann, Google, Ketchum and all of the other generous sponsors and creators that made it a reality.

Jake: I hope everyone enjoyed the conference and leaned a ton. It was a truly great experience for everyone involved. I am already looking forward to next year and hope we can get a larger audience because the more people there, the more knowledge that can be exchanged. It is truly a great tool and a must-attend. I want to give a special thanks to Gregg Witt, who really embodied what this conference was about.