Gen-z

Publication News by Brendan Maher

A while back my team and I were in a meeting with Rebel Gail and a huge idea was formed. When we have consulted with companies in the past, the first 30 minutes have normally been spent on outlining trends in Gen-Z that are unheard of to adults. While not extremely brand specific these first 30 minutes have laid the ground work for many successful, innovative campaigns.

Jessica Goldberg and Frank Neill from Rebel Gail suggested that we start a reoccurring publication in order to go over these trends as soon as we notice them starting to take effect. We have decided to take action on this! Not only will our publication be an extremely valuable tool for marketers but will also assist in deciphering youth culture for individuals and brands alike. Generation-Z is adapting and creating new trends every single day. If you are not doing the same, you have no hope of effectively marketing to them. 

THIS PUBLICATION IS NOT FOR EVERYONE. My team is taking a no-nonsense and direct approach. This approach might seem slightly abrasive to many readers. While this is not our intention my team realizes this is the best way to transfer our information. The days of huge marketing buzz words, space fillers and over complication are over.

The Millennial Ad Network team will be releasing bi-weekly updates, articles and case studies all centered around what is happening in youth culture right now, as well as periodical "MAN Alerts" if we have huge breaking news that we need to get out ASAP. My team also plans on bringing in many other youth marketing experts from around the world to collaborate in order to provide the best youth marketing information in the market. 

While it will be a free service at first we plan on transition to a subscription based service. Though we hope to keep the costs low enough where it is a viable tool for companies of all sizes to use. We will offer different rates for personal and corporate usage.

 Our publication will debut shortly, once enough interest is generated.

When we decide to transition to a subscription based model we will have a limited time promotion where we offer a free 30 minute consulting session with the purchase of a year long corporate subscription. You do not have to use this right away either! You can save it for when you are brain storming your next big marketing blitz or to address specific problems your brand is facing. All of our current clients and accounts will receive this ground breaking publication completely for free!

To learn more or subscribe email us at contact@millennialadnetwork.com and we will talk you through everything!

 

-Jake

 

 

Where's The Beef? Where's The Line? by Brendan Maher

 

Many big brands have taken notice of Wendy's social media prowess. Its continued success gives license to further experimentation. Experimentation that will sharpen our understanding of how social media tools will be used by brands for many years to come. 

Pepsi's police debacle, Adidas's accidental reference to the Boston Marathon bombing's, and DiGorno's Pizza's misuse of a hashtag intended to support victim's of domestic abuse; all powerful and recent examples of brands falling asleep at the wheel and venturing beyond the proverbial "Line". The invisible and so often illusive line that dictates, through social convention, what is funny, what is offensive, what is in good and what is in bad taste.

How did these misguided attempts at social media marketing see the light of day? How can missteps be prevented in the future? 

Generation-Z, born into Twitter and Instagram, have a keen and uncommon ability to understand and navigate social media. The oldest members among them, now entering college, will each carry years of social media experience that can be leveraged to procure the content that brands push through their social channels.

Large companies who are on the cutting edge, from sports teams to consumer brands, are ahead of the curve and already incorporating youth in their marketing departments. This gives them an unprecedented advantage over their competitors when trying to reach young audiences. In the near future, implementing this uncommon knowledge will be an industry wide practice. The brands who do not move quickly, who do not make use of Gen-Z's knowledge, will continue to be a step behind in the ever changing world of social media.  

If you are interested in perfecting your brands social media and digital strategy, the Millennial Ad Network team is here to help! 

- Brendan, John and Jake

Chief Executive Officer or Chief Engagement Officer? by Brendan Maher

What does Tesla, Facebook and T-Mobile all have in common? 

At first glance not much. They couldn't be more different and yet all of these brands capture the eye of Gen-Z. Why is this? How can your brand follow suit? 

Millennials and Gen-Z support brands that align with their ideals. With ease of access to news and other means of communication every move that a brand makes will be under the spotlight. Through effective use of their social channels the companies listed above all are able to control their news flow and stimulate a younger audience. They will all have very continued success as today's youth grow.

That is just the start. Even though Gen-Z's lives revolve around social media we cherish the human to human relationship we have with the person behind the screen. When we see a big name CEO expressing themselves on social media and standing for ideals that we relate with we are much more likely to associate with that brand. They also get bonus points when their messages do not sound "corporatey".

Gen-Z wants to see the story, the struggle and the passion of large corporations. We want to feel that basic human connection. 

Become more than another big brand. When you become a person, an ideal, you will capture the Gen-Z market. 

                                                                                                        -Jake