Millennials

Publication News by Brendan Maher

A while back my team and I were in a meeting with Rebel Gail and a huge idea was formed. When we have consulted with companies in the past, the first 30 minutes have normally been spent on outlining trends in Gen-Z that are unheard of to adults. While not extremely brand specific these first 30 minutes have laid the ground work for many successful, innovative campaigns.

Jessica Goldberg and Frank Neill from Rebel Gail suggested that we start a reoccurring publication in order to go over these trends as soon as we notice them starting to take effect. We have decided to take action on this! Not only will our publication be an extremely valuable tool for marketers but will also assist in deciphering youth culture for individuals and brands alike. Generation-Z is adapting and creating new trends every single day. If you are not doing the same, you have no hope of effectively marketing to them. 

THIS PUBLICATION IS NOT FOR EVERYONE. My team is taking a no-nonsense and direct approach. This approach might seem slightly abrasive to many readers. While this is not our intention my team realizes this is the best way to transfer our information. The days of huge marketing buzz words, space fillers and over complication are over.

The Millennial Ad Network team will be releasing bi-weekly updates, articles and case studies all centered around what is happening in youth culture right now, as well as periodical "MAN Alerts" if we have huge breaking news that we need to get out ASAP. My team also plans on bringing in many other youth marketing experts from around the world to collaborate in order to provide the best youth marketing information in the market. 

While it will be a free service at first we plan on transition to a subscription based service. Though we hope to keep the costs low enough where it is a viable tool for companies of all sizes to use. We will offer different rates for personal and corporate usage.

 Our publication will debut shortly, once enough interest is generated.

When we decide to transition to a subscription based model we will have a limited time promotion where we offer a free 30 minute consulting session with the purchase of a year long corporate subscription. You do not have to use this right away either! You can save it for when you are brain storming your next big marketing blitz or to address specific problems your brand is facing. All of our current clients and accounts will receive this ground breaking publication completely for free!

To learn more or subscribe email us at contact@millennialadnetwork.com and we will talk you through everything!

 

-Jake

 

 

The Ambassadors Company & Qonsult by Brendan Maher

Here at the Millennial Ad Network we pride ourselves on staying on the cutting edge of youth marketing. The fact that we are in college and get to experience the genesis of trends months before they reach mainstream marketing channels is a huge advantage. Even after all of that we strive to provide more ROI for our clients. But what is the point of developing unique and innovative marketing strategies if you can not execute them in a way that maximizes their potential? This is why we are very pleased to publicly announce two long standing business partnerships with The Ambassadors Company and Qonsult. 

The Ambassadors Company is a teen insights, consulting, and feedback company that provides the raw and honest teen perspective. They review products, marketing strategies, brands, and investment decisions. They work with a network over 150 + teen Ambassadors that provide brutally honest feedback and actionable suggestions. 

Qonsult is a creative marketing agency with a focus on performance driven content-marketing, photography, videography, social media management, advertising and digital strategy. With years of experience in, but not limited to, the automotive and real estate marketing industries, they have been acclaimed as the top marketing agency to look out for in the Pittsburgh locale and beyond.

Maxine Marcus, CEO of The Ambassadors Company, is a 17 year old based out of San Francisco, California and is an absolute joy to work with. You can tell that Maxine and all of her ambassadors are truly invested in their clients continued success which is something that large data collection firms can not compete with. Their insights are not for brands that just want statics, they are real, thought provoking audits that pave the way for successful marketing programs and product improvements alike. 

The founders of Qonsult, Caleb Clark and Doug Raible, are two of Pittsburgh's finest. Since our agencies are only a few miles apart it has been great to foster a continued work relationship so close to home. When their creative and content generation capabilities are able to be brought to bear the results speak for themselves. Pittsburgh has a long history of hosting some world class marketing agencies and Qonsult is continuing that tradition in a spectacular way. 

Our combined efforts are sure to be a defining factor in many joint campaigns coming up. Be sure to check out their websites!

2018 Marketing to Gen-Z Conference by Brendan Maher

Last year our president, Jake Skoloda, won the "Apple of Our Eye" award at the annual 2017 Marketing to Gen-Z Conference. This year Jake will be back and is looking forward to making the 2018 conference a memorable one. He is teaming up with Gregg Witt, Maxine Marcus, Connor Blakley, Patrick Finnegan, Ishan Goel and Scarlet Curtis to deliver never before published strategies and market analysis reports that will help decipher the world of youth marketing. 

The Marketing to Generation Z Conference is a one-day, multi-speaker, drill down on Generation Z, presented by today’s most active, prominent leaders in Gen Z research & marketing. It will immediately help consumer marketing, research and ad execs improve their understanding, sales and marketing to the largest ever consumer cohort.

Gen. Z, the Market:

  • 2 Billion Globally

  • 25% Of Current US Population

  • First Majority Non-White US Generation

  • 40% Of US Consumers By 2020

  • Spend $44 Billion Annually

  •  Influence $600 Billion Annual Family Spend

Attending the Marketing to Generation Z Conference gives you incomparable ROI:

  • Tens of Thousands of $$$ worth of the very latest Gen Z research

  • Priceless real-world insights based on direct-from-the-trenches experiences

  • Up-to-the-minute, case-studies from successful Gen Z campaigns

  • Peer-to-peer networking and learning with execs who face the same challenges you do

  • Immediately actionable information & insights you can’t get anywhere else … at any price!

Do not miss out on this amazing opportunity!

Think Micro Not Macro by Brendan Maher

The power of micro influencers in regard to marketing to Gen-Z is no secret. When utilized correctly they have proven time and time again to deliver amazing results. But I am not here to talk about them. I am here to talk about influencers that have an even smaller following. 

As a student it would be unheard of to find a peer without social media. Student's personal accounts range from 200-5000 followers on Instagram. If brands can utilize these small users they will own Gen-Z. 

When young people observe their "irl" (in real life) friends posting and discussing products they are infinitely more likely to look into getting involved with that brand. In my experience they feature a much higher conversions rate than all other forms of advertising. Social media conversations are an amazing tool that can be used to break down the social barriers that stop students from purchasing products. 

How do you start this conversation? 

Aside from distributing monetary compensation getting your brand under the spot light can be a very daunting task. You must make your brand "cool". The number one factor in the eyes of Gen-Z when picking a product is what their peers will think of them using it. That is why kids pay $100 for a tee shirt. Those brands are idolized by young people. 

As Gen-Z ages and matures I am sure that their purchasing habits will reflect more practice values but we have a few years until that happens. Take advantage of the "cool" factor while you can!

 

-Jake